Central Penn College - Marketing Associate Degree Program

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Associate Degree

Marketing

The Associate in Science degree in Marketing is designed to teach students pricing, promotion and distribution. Learn aspects of consumer branding and business marketing and develop an effective, integrated marketing communications project. 

You Will Learn

This degree program will help students learn how to effectively manage the processes of product development and aspects of consumer and business marketing. 

  • Plan, prepare and deliver written and oral reports and presentations 
  • Research, design and test a marketing strategy for consumer and business products 
  • Understand demographics for creating a marketing plan 
  • Plan, implement and develop a project within budget 

Internship/Capstone Experience 

As a career-oriented college and as an addition to our hands-on curriculum, Central Penn requires all students to complete an internship as a part of their academic program. This opportunity allows students to participate and experience their future careers in the real world. Internships are 180 hours in length and may include a research project tailored to the individual's career path.

Continuing Education and online students complete a capstone course in place of the traditional internship. This can be done at both the associate and bachelor degree level. This course requires an extensive research project and paper related to the students chosen career path. 

Potential Careers 

  • Advertising and Promotions Managers
  • Green Marketers
  • Marketing Managers
  • Sales Managers
  • Business Operations Specialists
  • Market Research Analysts
  • Public Relations Specialist

Middle States Accreditation

Central Penn College is accredited by the Middle States Commission on Higher Education, 3624 Market Street, Philadelphia, PA 19104 (Ph: 267-284-5000). The Middle States Commission on Higher Education is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation. 

Disclosure

For more information about our graduation rates, the median debt of students who completed the program, and other important information, please click here.

 

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