Central Penn College - Corporate Communications Bachelor's Degree Program

Central Penn College

 

Bachelor's Degree

Corporate Communications

The Bachelor of Science degree in Corporate Communications prepares students with the extensive skills needed in journalism and public relations, writing, desktop publishing, photojournalism and advertising theory. 

You Will Learn 

This degree program will allow students to gain the skills and knowledge that make them highly marketable in their chosen field. This program is designed to enhance students' expertise in diverse areas of communications in the fastest-growing field of business-oriented communications. 

  • Social media content management and strategy
  • Develop podcasts and utilize best practices of promotion and marketing
  • Hands-on training in a cutting-edge field. 
  • To oversee a formal communications project from beginning to end, working within budget and deadline. 
  • Crisis communications, event management, and media relations 
  • To create and edit writing for a variety of public relations material. 
  • Proficiency in the use of several industry standard software packages. 
  • To communicate effectively during formal speeches, presentations and interviews. 

Potential Careers 

  • Corporate Communications and Public Relations specialist
  •  Digital Media Coordinator
  • Community Relations and Non-Profit organizations
  • Advertising and Sales
  • Marketing
  • Talent Recruiters
  • Event Planning
  • Crisis Communication
  • Traditional and web broadcasters
  • Communications and marketing entrepreneurship
  • Journalism

Job Outlook

According to U.S. Bureau of Labor Statistics, communications positions with a social media components are expected to rise by 10% between 2016 and 2026. According to the U.S. Bureau of Labor Statistics, jobs for public relations specialists, such as communications directors, are projected to increase by 6% from 2014-2024. Opportunities should be best for college graduates who combine a degree in journalism, social media, public relations, advertising, or another communications-related field with a public relations internship or other related work experience. With the increasing demand for corporate accountability, more emphasis will be placed on improving the image of the client, as well as on building public confidence.

For more information about our graduation rates, the median debt of students who completed the program, and other important information, please click here.

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Internship/Capstone Course

As a career-oriented college, and in addition to our hands-on curriculum, Central Penn requires all students to complete an internship or capstone course. This opportunity allows students to participate and experience their future careers in the real world. Internships are 180 hours in length and include a research project tailored to the individual's career path. 

Continuing education and online students may complete a capstone course in place of the traditional internship. This can be done at both the associate and bachelor’s degree level. This course requires an extensive research project and paper related to the student’s chosen career path.

Middle States Accreditation

ACCREDITATION: Central Penn College is accredited by the Middle States Commission on Higher Education, 3624 Market Street, Philadelphia, PA 19104 (267.284.5000; web: www.msche.org). The Middle States Commission on Higher Education is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation. Status: Member since January 1977. Approved Degree Levels: Postsecondary Award/Cert/Diploma, Associate’s, Bachelor’s, Master’s.

APPROVED BY: the Secretary of Education and the Commonwealth of Pennsylvania to award the Master’s of Professional Studies degree, the Bachelor's of Science degree, the Associate’s in Science degree, and the Associate in Applied Science degree.

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