Central Penn College - Diane Pickel

Central Penn College


Faculty Who Care

Diane Pickel, M.B.A.
Associate Professor, Business Administration

Academic Bio

Diane Pickel is an associate professor of business administration in the School of Professional Studies. Before joining Central Penn full-time in March 1999, Professor Pickel taught part-time at Central Penn, Elizabethtown College, and HACC. For over 20 years, Professor Pickel has taught principles of marketing, retail management, advertising, and introduction to business. As a long-time member of American Marketing Association, Professor Pickel has access to numerous marketing publications. For professional development, Professor Pickel attends marketing and public policy conferences and marketing educators' conferences.

Personal Bio

During term breaks, I enjoy visiting family and friends in Pennsylvania, Delaware, Maryland, Florida, and other fun locations. My recent trips include Longboat Key, FL, and Nashville, TN. 

My husband and I are looking forward to celebrating our daughter's wedding in May 2016 and celebrating our 30th wedding anniversary in May 2017. Our dog, an energetic beagle named Lily, keeps us busy with long walks around our neighborhood.

Teaching Philosophy

My teaching philosophy is that passion for the course subject, along with a sense of purpose, should lead to successful performance. When I teach day and evening courses, I embrace the social aspects of the educational journey. When I teach online courses, I utilize discussion boards and coursework for students to demonstrate their knowledge and course skills.


  • Graduate Thesis - Women Entrepreneurs: Challenges of the Small Business Environment
  • Master of Business Administration - The Pennsylvania State University '86
  • Bachelor of Science in Marketing - The Pennsylvania State University '80


  • Principles of Marketing
  • Marketing Management
  • Strategic Planning and Marketing Communications
  • Retail Management
  • Marketing Research
  • Business Marketing
  • Advertising
  • Consumer Behavior
  • Business Seminar
  • Introduction to Business
  • Project Management
  • Nonprofit Organizations
  • Electronic Business
  • Fundamentals of Selling
  • Microeconomics
  • Organizational Behavior
  • Fashion Analysis
  • Bachelor Degree Internship for Business Administration/Marketing Concentration Students
  • Associate Degree Internship for Marketing Students


  • Todd A Milano Faculty Excellence Award - 2010
  • Who's Who in American Education - 2006-2008
  • Who's Who Among America's Teachers - 2002-2006
  • Who's Who of American Women - 2005-2009 
  • Sam M. Walton Free Enterprise Fellowship - 2000-2002
  • Small Business Development Center Graduate Assistant - 1985-1986
  • Regional Champion SIFE Team (Four-Year Division) - 2002
  • Regional Champion SIFE Team (Two-Year Division) - 2001