Business Administration – Sports Management concentration

SPORTS MANAGEMENT IS A CONCENTRATION IN CENTRAL PENN COLLEGE’S BUSINESS ADMINISTRATION BACHELOR’S DEGREE PROGRAM.

Turn Your Passion for Sports into a Career with a Business Administration Degree – Sports Management Concentration

If you’re passionate about sports and thrive in team environments, why not turn that enthusiasm into a dynamic career? Sports is big business, and behind every championship team, sold-out stadium, and major endorsement deal, there are skilled professionals managing operations, marketing, sponsorships, and athlete development.

Central Penn College’s Sports Management concentration, part of the Business Administration bachelor’s degree program, prepares students to lead in the fast-paced world of sports. Whether your goal is to work in professional, collegiate, semi-pro, or recreational sports, this program provides the business expertise needed to succeed in the industry. From recruiting top talent and managing teams to handling sponsorships and sports marketing, you’ll gain the essential skills to thrive in a competitive and exciting field.

The sports industry continues to grow, with billions spent on Super Bowl commercials, athlete endorsements, and sports franchises. This concentration equips students with the knowledge to navigate the business side of athletics, including event management, branding, promotions, contract negotiations, and fan engagement strategies.

A degree with a Sports Management concentration opens doors to exciting careers such as sports marketing manager, athletic director, talent scout, event coordinator, sponsorship specialist, and team operations manager. If you’re ready to take your love for sports from the sidelines to center stage, this program will help you build a winning career in the business of sports.

Your future in sports management starts here. Take the first step toward a career where your passion meets business success!

Program offered

On-ground, online, hybrid

In the news

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