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Bachelor of Science Degree Program in Business Administration

The Bachelor of Science degree program in Business Administration prepares students
to become ethical, competent, and innovative graduates in order to meet the demands
of the competitive 21st century global business environment. The curriculum examines
key functional areas of business to include accounting, finance, human resources,
marketing, leadership, and technology. This program provides extensive knowledge in
the areas of management, human resources, finance, accounting and ethical conduct in
business and society. In addition, this program allows students to select the following
concentrations: Banking & Finance, Healthcare Administration, Human Resource
Management, Management, or Marketing.

Program Learning Outcomes
• Demonstrate effective communication skills, both written and orally, in a manner
reflective of the business profession.
• Identify appropriate resources and apply analytical reasoning/critical thinking skills
in order to make informed business decisions, utilizing both quantitative and
qualitative data.
• Choose and apply relevant business technologies in order to analyze and
present information.
• Demonstrate competency in and across business disciplines.
• Understand the implications of a global economy, appreciate cross-cultural diversity,
and differentiate between business cultures.
• Successfully work in teams to accomplish academic tasks.
• Understand the role of effective leadership in driving organizational performance
and change.

Program Requirements
In addition to the 60 credits of general education and elective requirements, students are
required to take a core group of courses and choice classes associated with their major
to total 124 credits. While students can take a general approach to their degree, they can
opt to choose a specific concentration. The core requirements and the concentrations
are listed below.
Business Administration Core Courses – 43 credits
ACC100 Accounting I *
ACC110 Accounting II
BUS100 Introduction to Business
BUS200 Finance I
BUS215 Microeconomics
BUS220 Principles of Management
BUS230 Principles of Marketing
BUS245 Human Resources
BUS260 International Business
BUS325 Electronic Business
BUS365 Organizational Behavior
BUS470 Business Seminar
INT499 Bachelor Degree Internship
LGS250 Business Law
STS300 Job Pursuit Seminar
An asterisk (*) denotes a C is required to progress.

General Business Administration Concentration
Choice Classes – 21 credits (15 credits must be at the 300 level or higher)
Students choosing a more general approach to their education are not required to
choose a concentration. They do, however, have to complete the same number and level
of requirements choosing from a wider spectrum of courses. Students must complete
21 choice credits from any courses labeled ACC or BUS, or choose a concentration listed
below. Of the 21 choice credits, 15 credits must be taken at the 300 level or higher.

Banking & Finance Concentration
Central Penn’s Banking & Finance concentration prepares students to meet the demands
of the banking and financial services industries, providing them with the skills and
knowledge to function in both sectors. The concentration prepares the student with the
understanding of banking definitions, concepts, relationships, and strategies involving
individuals, banking and financial institutions and related business activities. This Banking
& Financial Services concentration will prepare students for banking and financial
services related positions, such as loan officer, credit analyst, financial manager, planner
or analyst, mortgage loan officer, branch manager, bank examiner, operations manager,
compliance officer, commercial loan officer or commercial lender.
Students choosing the Banking & Finance concentration must complete 21 credits with
15 credits at the 300 level or higher, from the following list of options:
ACC200 Managerial Accounting
BUS275 Credit Analysis
BUS300 Finance II
BUS305 Investments
BUS320 Money and Banking
BUS335 Insurance
BUS410 Options, Futures, and Other Derivatives
BUS435 Personal Financial Management
BUS440 International Finance

Healthcare Administration Concentration
Central Penn’s Healthcare Administration concentration provides the student with an
understanding of the role of public policies and politics in the healthcare industry, the
various component sectors of the industry, and the planning methods used within
the healthcare field. The Healthcare Administration concentration will prepare students
for administrative and strategic planning positions within all branches of the healthcare
industry.
Students choosing the Healthcare Administration concentration must complete 21
credits with 15 credits at the 300 level or higher, from the following list of options:
ALH115 Medical Insurance *
ALH255 Medical Law and Ethics *
ALH320 Health Services Organization and Management *
ALH330 Healthcare Policies and Politics *
ALH400 Hospital and Health Services Administration *
ALH410 Health Economics and Financing Strategies *
ALH420 Healthcare Planning and Marketing *
BUS302 Health, Safety, and Security
BUS303 Recruitment, Selection, and Placement
BUS335 Insurance
An asterisk (*) denotes a C is required to progress.

Human Resource Management Concentration
Central Penn’s concentration in Human Resource Management (HRM) provides
the student with an understanding of this increasingly expanding career field that
encompasses the complex roles and practices of human resource professionals.


Research demonstrates that proper HRM can be a competitive advantage to an
organization; and, therefore, is a critical component of an organization’s strategic
planning.
For the domestic and global environments, the student will gain the knowledge and
skills related to workforce training and development, effective recruitment and retention
strategies, current ethical and regulatory issues in employment, techniques for
evaluating and improving performance, methods to construct compensation and benefit
programs, and labor and management relations.
Students choosing the concentration in Human Resource Management must complete
21 credits with 15 credits at the 300 level or higher, from the following list of options:
LGS217 Employment Law
BUS265 Business Ethics
BUS302 Health, Safety and Security
BUS303 Recruitment, Selection and Placement
BUS371 International Human Resource Management
BUS402 Organizational Change Management
BUS450 Labor Relations
BUS455 Compensation and Benefits
BUS460 Evaluation and Assessment
BUS465 Training and Development

Management Concentration
Central Penn’s Management concentration provides the student with the understanding
of the various management theories, the relationships required between departments
in business, and the planning and information packages used in today’s business world.
The Management concentration will prepare students for careers in both the public and
private sectors of the economy.
Students choosing the Management concentration must complete 21 credits with 15
credits at the 300 level or higher, from the following list of options:
ACC200 Managerial Accounting
BUS265 Business Ethics
BUS270 Entrepreneurship and Small Business Management
BUS301 Retail Management
BUS330 Nonprofit Organizations
BUS345 Operations Management
BUS355 Project Management
BUS380 Business Policy Formulation
BUS450 Labor Relations
BUS460 Evaluation and Assessment

Marketing Concentration
Central Penn’s Marketing concentration provides the student with the understanding
of the application of marketing concepts to business models, the development of a
marketing strategy, and the effective use of an advertising campaign. The Marketing
concentration will prepare students for careers as sales representative, marketing
research analyst, advertising coordinator, public relations specialist, marketing manager,
and marketing communications specialist.


Students choosing the Marketing concentration must complete 21 credits with 15
credits at the 300 level or higher, from the following list of options:
BUS105 Fundamentals of Selling
BUS235 Consumer Behavior
BUS250 Advertising
BUS301 Retail Management
BUS304 Strategic Planning and Marketing Communications
BUS310 Fashion Analysis
BUS360 Marketing Research
BUS380 Business Policy Formulation
BUS405 Business Marketing
BUS430 Marketing Management

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