Corporate Communications
n today’s digital world, content is king. From website copy and social media posts to feature articles and viral TikTok videos, every organization needs relevant, engaging content that rises above the noise. As a Corporate Communications major at Central Penn College, you will learn to lead this charge, and our accelerated terms can get you career-ready in just three years, including a professional internship.
With information flowing in so many formats, the ability to craft memorable messages that attract attention, communicate clearly, and inspire action has never been more in-demand. Whether you’re writing talking points for the CEO of a major corporation or designing a digital campaign for a boutique advertising firm, this degree gives you the vital, strategic skills to build a rewarding and lucrative career.
Why earn a Bachelor’s Degree in Corporate Communications?
While an associate degree builds a foundation, a bachelor’s degree prepares you for leadership. This program is for the aspiring strategist, the brand builder, and the future manager. It’s worth it because it moves beyond creating content to driving the entire communication strategy. You will learn to shape public perception, manage brand reputations in real-time, navigate complex crises, and use data-driven insights to achieve key business goals. This degree signals to employers that you have the advanced knowledge and critical thinking skills to take on high-level responsibility from day one.
Build Your Professional Portfolio: Hands-On from Day One
At Central Penn, you’ll apply your advanced strategic knowledge in real-world settings. Our career-focused education means you’ll be building an impressive portfolio of work that employers love to see.
- Live Sports Production: Direct the narrative from in front of or behind the camera as you help produce and live stream Central Penn Knights sporting events.
- Podcast Studio: Command the microphone and lead the conversation by developing, recording, and producing professional-quality shows in our podcast studio.
- The Knightly News Media Club: Take a leadership role in our student-run media publication. Direct editorial strategy as a writer, manage visual storytelling as a photographer, or produce compelling features as a videographer.
Is a degree in Corporate Communications worth it?
Our curriculum is designed to transform you into a leader who can think critically and act decisively in the fast-paced world of communications. You will graduate with a comprehensive understanding of both theory and practice.
- Design and Lead Integrated Campaigns: Develop comprehensive communication strategies that align with organizational objectives, combining traditional media, digital platforms, and public relations tactics.
- Master Advanced Content Creation: Produce high-quality digital, video, and written content using industry-standard tools and techniques, tailored for diverse audiences and platforms.
- Leverage Data to Drive Decisions: Assess consumer behavior patterns and apply data-driven insights from business analytics to craft targeted and effective marketing campaigns.
- Navigate Complex Ethical and Legal Issues: Evaluate communication practices through the lens of ethical and legal standards, preparing you to be a responsible and professional leader.
- Command Digital Marketing & Analytics: Integrate advanced digital marketing techniques—including SEO and social media strategy—to measure performance and optimize campaign outcomes in real-time.
What can you do with a Corporate Communications bachelor’s degree?
A bachelor’s degree in Corporate Communications from Central Penn College positions you for a rewarding career in the rapidly expanding fields of public relations, marketing, and media. Graduates are prepared for leadership and specialist roles such as: Public Relations Manager, Digital Marketing Strategist, Corporate Communications Specialist, Social Media Manager, Content Marketing Manager, Media Relations Specialist, Internal Communications Manager and more!
The Central Penn College Advantage
- Accelerated terms: Our year-round, 11-week schedule allows motivated students to complete our bachelor’s degree programs in 3 years + an internship.
- Internships: You will gain significant, real-world experience and make crucial industry connections that are vital for launching a successful career.
- Strategic, Leadership-Focused Curriculum: You learn the high-level skills needed to not just participate in communications, but to lead them.
Ready to write your success story? Take the next step toward a leadership role in communications today!
Program offered
On-ground, online, hybrid
In the news
Courses
Survey of Mass Communications
Media Writing
Public Relations
Communications Ethics
Journalism I
Writing for Public Relations
Desktop Publishing I
Organizational Communications & Leadership
Writing for Broadcast Media
Photojournalism
Feature Writing
Bachelor Degree Internship
Job Pursuit Seminar
Careers you can pursue
- Public Relations
- Reporter
- Editor
- Copywriter
- Communications
- Digital Media
- Social Media
- Corporate Trainer
- Events Planner
- Speechwriter
You will succeed if you are...
- Detail-oriented
- Extroverted
- Storyteller
- Open-minded
- Self-driven
- Conscientious
- Explorer
89.5% of our graduates were employed in their chosen field or continuing their education within one year of graduation.
* Based on graduates whom we have information during a one-year period from 2023-24. It should be noted that 97.9% of graduates were employed in some capcity or continuing their education.
