Academic Programs

Digital Marketing Certificate

Central Penn College’s Digital Marketing Certificate (online, 18 credits) equips you with the latest skills to create killer content, crush social media, and track results like a pro.  Imagine crafting videos that go viral or writing posts that have people clicking “buy” in seconds!

Forget billboards and newspapers! The most effective marketing is done online – Google, YouTube, Meta, TikTok, Instagram – and it’s booming!  Companies are scrambling for digital marketing experts, and YOU could be one.

This program is your key to exciting, in-demand careers in digital marketing. Work for businesses of all sizes, government agencies, or even non-profits. The future is digital, and it’s waiting for you!

Why Choose Digital Marketing?

  • High Demand: The digital marketing industry is booming. There will be close to 6 billion internet users by 2027, creating a surge in demand for skilled professionals.
  • In-demand Careers: Digital marketing offers versatile jobs with lucrative salaries. According to LinkedIn, “Digital Marketing Specialist” is a top 10 in-demand job, with over 860,000 job openings.
  • Be a Part of the Future: Digital marketing is constantly evolving, offering an exciting and dynamic career path.

Gain the Expertise To:

  • Craft Compelling Content: Learn to create captivating copy, visuals, and videos that grab attention and drive action in the digital marketplace.
  • Become an Analytics Ace: Discover how to research your audience, track results, and understand consumer behavior to optimize your campaigns.
  • Master Social Media: Harness the power of social media platforms like Facebook, Instagram, and TikTok to reach your target audience effectively.
  • Develop Winning Strategies: Learn to create and implement data-driven digital marketing plans for both paid and organic reach.

Benefits of a Certificate in Digital Marketing:

  • Fast-Track Your Career: This 18-credit online program allows you to gain valuable skills quickly and conveniently.
  • Flexible Learning: Fit your coursework around your busy schedule with our online format.
  • Option to pursue a bachelor’s degree: This certificate program can be a stepping stone towards an associate degree in marketing or a bachelor’s degree in business administration at Central Penn College.

Why Choose Central Penn College’s Digital Marketing Certificate Program?

  • Expert Faculty: Gain knowledge from instructors who are experienced digital marketing professionals.
  • Real-World Focus: Our curriculum is designed to provide you with practical skills you can use immediately in the workplace.
  • Career Support: We offer career services to help you land your dream job in digital marketing.


Media Writing and Content Development
E-commerce Research and Marketing Strategy
Consumer Behavior
Media Relations and Social Media Marketing
SEO and Business Analytics
Integrated Marketing (Capstone course)

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Careers you can pursue

  • Digital Marketing Specialist
  • Social Media Manager
  • Content Marketer
  • SEO Specialist
  • Email Marketing Specialist
  • Paid Advertising Specialist
  • Marketing Analyst
  • Conversion Rate Optimizer (CRO) Specialist
  • Content Strategist
  • Public Relations Specialist (PR)
  • Influencer Marketing Manager
  • Marketing Automation Specialist

You will succeed if you are...

  • Are creative
  • Love writing and design
  • Can motivate others to act
  • Are analytical
  • Enjoy social media
  • Follow the latest trends


90.5% of our graduates were employed in their chosen field or continuing their education within one year of graduation.

* Based on graduates whom we have information during a one-year period from 2021-22. It should be noted that 97.1% of graduates were employed in some capcity or continuing their education.

Opportunities Start HERE

A few minutes can start a lifetime of success! Fill out our free online application now.

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