Marketing (Business Admin. Concentration)

Central Penn College’s Business Administration degree now offers a Marketing concentration is as part of our Business Administration bachelor’s degree program.

If a tree falls in the forest and no one hears it –then you need the magic of marketing.

Whether your “tree” entails a brilliant new service, product or program, or you are aiming to achieve a larger mission, you need to tell your corner of the world in order to foster awareness, generate revenue, and build momentum. Without marketing, your breakthrough could fall through. A marketing concentration will teach you the most powerful ways to tell the story of your vision with heart and reach, for maximum effect.

With a marketing concentration in business, you will learn how to develop an effective –and cost-effective–marketing campaign, and decide on the strategies that will resonate with readers, viewers, future clients and donors. You will learn about multi-media communications, whether on TV, radio, Facebook, Instagram, TikTok, Snapchat, traditional newspapers, magazines or other avenues. You can learn copywriting, advertising buys, media relations, the art of persuasion, and more to issue a call to action that yields results.

With a concentration in marketing, students who know how to inform, educate and inspire in clear and captivating ways can find fun and exciting careers as a sales representative, marketing research analyst, advertising coordinator, public relations specialist, marketing manager, marketing communications specialist, and more.

Every good idea, product or service deserves a talented marketer who can give voice to your vision. A marketing concentration will teach you how.

Courses

Admissions Requirements Accreditations

Request More Information

Program of Interest*
Name*
First Last
Email Address*
Phone*
Address*
Street Address City State / Province / Region ZIP / Postal Code Country
Graduation Year*
tcpa_sms_optin*
- Allow Central Penn to contact you via phone, sms and email
Email
This field is for validation purposes and should be left unchanged.

Careers you can pursue

Marketing Manager
Digital Marketing Specialist
Advertising Account Executive
Market Research Analyst
Public Relations Specialist
Brand Manager
Social Media Manager
Event Coordinator
Market Analyst
Sales Representative

You will succeed if you are...

Creativity
Analytical Skills
Communication Skills
Adaptability
Strategic Thinking
Attention to Detail
Consumer Insight
Time Management
Collaboration
Resilience

90.5%

90.5% of our graduates were employed in their chosen field or continuing their education within one year of graduation.

* Based on graduates whom we have information during a one-year period from 2021-22. It should be noted that 97.1% of graduates were employed in some capcity or continuing their education.

Academic Programs