Academic Programs

Marketing (Business Admin. Concentration)

Central Penn College’s Business Administration degree now offers a Marketing concentration is as part of our Business Administration bachelor’s degree program.

If a tree falls in the forest and no one hears it –then you need the magic of marketing.

Whether your “tree” entails a brilliant new service, product or program, or you are aiming to achieve a larger mission, you need to tell your corner of the world in order to foster awareness, generate revenue, and build momentum. Without marketing, your breakthrough could fall through.  A marketing concentration will teach you the most powerful ways to tell the story of your vision with heart and reach, for maximum effect.

With a marketing concentration in business, you will learn how to develop an effective –and cost-effective–marketing campaign, and decide on the strategies that will resonate with readers, viewers, future clients and donors. You will learn about multi-media communications, whether on TV, radio, Facebook, Instagram, TikTok, Snapchat, traditional newspapers, magazines or other avenues. You can learn copywriting, advertising buys, media relations, the art of persuasion, and more to issue a call to action that yields results.

With a concentration in marketing, students who know how to inform, educate and inspire in clear and captivating ways can find fun and exciting careers as a sales representative, marketing research analyst, advertising coordinator, public relations specialist, marketing manager, marketing communications specialist, and more. 

Every good idea, product or service deserves a talented marketer who can give voice to your vision. A marketing concentration will teach you how.

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Careers you can pursue

  • Marketing Manager
  • Digital Marketing Specialist
  • Advertising Account Executive
  • Market Research Analyst
  • Public Relations Specialist
  • Brand Manager
  • Social Media Manager
  • Event Coordinator
  • Market Analyst
  • Sales Representative

You will succeed if you are...

  • Creativity
  • Analytical Skills
  • Communication Skills
  • Adaptability
  • Strategic Thinking
  • Attention to Detail
  • Consumer Insight
  • Time Management
  • Collaboration
  • Resilience


90.5% of our graduates were employed in their chosen field or continuing their education within one year of graduation.

* Based on graduates whom we have information during a one-year period from 2021-22. It should be noted that 97.1% of graduates were employed in some capcity or continuing their education.

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