Academic Programs

Sports Management Certificate

Central Penn College’s new online sports management certificate enables sports fans to channel their craving for competition into a rewarding career in the fast-growing world of sports.

If you have a passion for sports and a knack for business, sports management may be the dream job for you. Whether you are inspired by the likes of Tom Cruise’s iconic Jerry Maguire or real-life sports managers like the Philadelphia Eagles’ Howie Roseman, you can now gain real-life training at Central Penn College in how to coach and manage a team at the professional, semi-professional, or recreational levels. It is the perfect intersection of athletics and entrepreneurship.

Sports management involves far more than just recruiting talented athletes. It also encompasses exercise science, accounting, psychology, sociology and more.

Careers in the sports industry, including athletic trainers, coaches, and athletic directors, are growing, according to the US Department of Labor, Bureau of Labor Statistics. Everything from restaurants to retail to ticket sales and talent management is impacted by the wide world of sports.

Program Outcomes

Learn about business practices, processes and tools of effective management in a broad array of companies within the sports industry

Gain experience in the sports industry through class projects that solve real-world problems

Understand how to effectively manage people, activities, and business operations, while learning how to react to the fact-paced, ever-changing world of sports.

Develop and carry out leadership and coaching strategies that have proven successful in the sports arena and the corporate boardrooms.

Demonstrate basic knowledge and understanding of the fundamental principles requisite to professional success in sports management.

Program Offered



BUS111 General Issues in Sports Management
BUS211 Sports Ethics and Leadership
BUS 311Sports Management
BUS 411 Sports Coaching
BUS 230 Principles of Marketing
COM 130 Public Relations

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Careers you can pursue

  • Athletic director
  • Coach
  • Contract negotiator
  • Event coordinator
  • Public relations manager
  • Sports agent
  • Sports psychologist
  • Corporate wellness coach and more.

You will succeed if you are...

  • Driven
  • Competitive
  • Caring
  • Dedicated
  • Interest in Sports & Athletics


90.5% of our graduates were employed in their chosen field or continuing their education within one year of graduation.

* Based on graduates whom we have information during a one-year period from 2021-22. It should be noted that 97.1% of graduates were employed in some capcity or continuing their education.

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