Fast Track Your Digital Marketing Career: Central Penn Launches New Certificate Program

Digital Marketing Certificate

Recognizing the exponential growth of the digital marketing industry, Central Penn College (CPC) announces the launch of its new Digital Marketing Certificate program. This nine-month program equips students with the necessary skills and knowledge to thrive in this dynamic and in-demand field.

“The digital landscape has dramatically transformed how businesses operate and connect with their target audiences,” explains Dr. Linda Fedrizzi Williams, President of Central Penn College. “With the number of internet users projected to reach nearly six billion by 2027, the demand for qualified digital marketing professionals is experiencing a significant surge. Our new program directly addresses this growing need, providing students with the tools and knowledge they need to excel in this exciting field. Businesses in Central Pennsylvania and beyond are actively seeking skilled digital marketing professionals, and we hope to address this need and fill the void.”

A Shift in Marketing Strategy: From Billboards to Targeted Ads

Last week, fast-food giant McDonald’s announced that they will be embracing a new digital marketing platform. They are moving away from traditional advertising and prioritizing online outreach. Imagine personalized McDonald’s offers popping up on your social media feed, or targeted video ads reminding you about their breakfast menu on your morning commute. This future-focused approach highlights the critical role digital marketing plays in today’s business world.

Adaptability: Key to Success in a Changing Landscape

The digital marketing landscape is constantly evolving. The proposed ban of TikTok in the U.S. underscores the importance of agility for digital marketers. Central Penn College’s program equips students with the foundational skills to navigate this ever-changing environment.

A Curriculum Designed for Today’s Marketers

Central Penn College’s Digital Marketing Certificate program offers a comprehensive curriculum delivered entirely online for maximum flexibility. Students complete 18 credits of coursework, gaining expertise in essential areas such as:

  • Media Writing and Content Development
  • E-commerce Research and Marketing Strategy
  • Consumer Behavior
  • Media Relations and Social Media Marketing
  • SEO and Business Analytics
  • Integrated Marketing

The program’s online format allows students to complete their coursework at their own pace, making it ideal for working professionals or those seeking to enhance their existing skillset. The program can also serve as a steppingstone towards an associate degree in marketing or a bachelor’s degree in business administration at Central Penn College.

Central Penn College’s program offers several key advantages to students seeking a digital marketing career:

  • Expert faculty: Gaining knowledge from instructors with real-world digital marketing experience.
  • Real-world focus: The curriculum provides practical skills that are immediately applicable in the workplace.

The College is also offering new nine-month certificates in two other high-demand fields: Behavioral Health and Cannabis Business.

Classes for all three new certificates are slated to begin in the fall of 2024.

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