Business Administration

BANKING & FINANCE

The Banking & Finance concentration prepares students to meet the demands of the banking and financial services industries, providing them with the skills and knowledge to function in both sectors. Students will gain a deep understanding of investments, insurance, credit analysis, personal financial management and international finance.

With Central Penn’s Banking & Finance concentration, students will be positioned to enter the workforce as loan officers, credit analysts, financial managers, planners or analysts, mortgage loan officers, branch managers, bank examiners, operations managers, compliance officers, commercial loan officers and commercial lenders.

HEALTHCARE ADMINISTRATION

Central Penn’s Healthcare Administration concentration immerses students in the public policies and politics that affect the healthcare industry. Students will become familiar with the various sectors of the industry and gain a deep understanding of the planning methods used within the healthcare field. The Healthcare Administration concentration will prepare students for administrative and strategic planning positions within all branches of the healthcare industry.

HUMAN RESOURCE MANAGEMENT

The Human Resource Management (HRM) explores the complex roles and practices of human resource professionals and departments. Students will gain HRM knowledge and skills related to workforce training and development, effective recruitment and retention strategies, current ethical and regulatory issues in employment, techniques for evaluating and improving performance, methods to construct compensation and benefit programs, and labor and management relations.

MANAGEMENT

Central Penn’s Management concentration conveys various management theories, the relationships required between departments in companies, and the planning and information software used in today’s business world. The Management concentration will prepare students for careers in both the public and private sectors.

MARKETING

Our Marketing concentration will fully explore the application of marketing concepts to business models… the development of marketing campaigns and strategies… and the effective use of multimedia advertising. The Marketing concentration will prepare students for careers as sales representatives, marketing research analysts, advertising coordinators, public relations specialists, marketing managers and marketing communications specialists.

SPORTS MANAGEMENT

If you are passionate about sports and are the one who naturally runs with the ball in team settings, why not try to race to the top as a business major with a concentration in sports management? By combining your affection for athletics with your daily occupation, your everyday work life can be a labor of love. Take your skills from the gymnasium to the corporate boardroom, and your highest goals can be yours.